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Wednesday, August 17, 2022

BAM Marketing dismissed by SPJA CEO
Posted by LadyPSerenity in Industry News September 28, 2009 at 07:16:27 PM

According to an internal email that was sent on friday, the newly hired SPJA CEO Michael Lattanzio has relayed that all relations related to BAM Marketing were terminated. The termination is immediate due to the SPJA's desire to seek another direction in terms of marketing.

This comes after Anime Expo dealers have expressed their unhappiness with the manner in which the marketing company handled dealer placement in the LA Convention center during Anime Expo. There were also claims of dubious business dealings concerning company head Chase Wang.

A standing confidentiality agreement will prevent related personnel from any further contact with BAM Marketing concerning the SPJA or anything related to Anime Expo. The email reiterates this point by restricting it expressly.

—– Forwarded Message —-

Sent: Friday, September 25, 2009
Subject: SPJA-BAM! Relationship / Message from the CEO via Thai Nam Pham

Dear All Team Members:

Effective today, the SPJA has terminated relations with BAM! I have expressed to Mr. Wang our appreciation and gratitude for his years of support and have wished him well in his future endeavors. The SPJA will be going in a new direction where we will aggressively promote, raise awareness, strengthen existing partnerships while simultaneously establishing new ones. It is an exciting time to develop the marketing side of our business as our goal is to grow revenues and enhance our brand name worldwide.

Please be advised that no one within the organization should be in further contact with Chase and/or BAM! (or vice versa) as it specifically relates to SPJA business as this would cause a breach of his confidentiality arrangement with SPJA.

At this point, it is not known whether the SPJA will handle marketing and PR on an internal level, or whether it will select another PR firm.

Anime News.Biz also states that it has participated in past cross-promotional opportunities with BAM Marketing and is currently reevaluating future opportunities with the company.

Source: AnimeNews.Biz
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