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Upper Deck has licensed the rights to produce a Hello Kitty collectible card game with an expected retail release in March 2010. Three product releases are planned for next year, which will feature the trading card game, collectible miniatures and stickers based on Sanrio's Hello Kitty.

“We are so excited to be adding such a global icon to our product portfolio,” said Margeaux Sullivan, Upper Deck’s Hello Kitty brand manager. “Hello Kitty has been charming girls of all ages around the world for more than three decades and we look forward to helping her celebrate her 35th anniversary."

Source: Anime News Network, Playthings

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